If you’re just stepping into the world of JoyToy, prepare yourself—it’s more than just collectible figures. It’s an expanding universe of battle-worn soldiers, futuristic war machines, cyberpunk rebels, and legendary crossovers. With each product line, JoyToy offers a new story, a new style, and a different way to build your own miniature universe.
Let’s take a tour through the key product lines that have defined—and continue to shape—JoyToy’s growing legacy.
⚔️ 1. Warhammer 40K – The Grimdark Becomes Real
A groundbreaking collaboration between JoyToy and Games Workshop, the JoyToy x Warhammer 40K series brings the epic battles of the Warhammer universe off the tabletop and into your hands. These officially licensed figures are meticulously designed to capture the grimdark aesthetic, rich lore, and iconic style of the Warhammer 40K factions — all rendered in exceptional 1/18 scale.
Key Highlights:
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Features elite warriors from legendary factions such as the Space Marines, Chaos Legions, Astra Militarum, and the Adepta Sororitas (Sisters of Battle)
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Equipped with highly detailed weapons and lore-accurate armor true to the Warhammer universe
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A must-have for dedicated fans, tabletop veterans, and collectors who want to display or recreate their favorite battles
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Fully compatible with other 1/18 scale JoyToy series, offering endless possibilities for crossover dioramas and imaginative setups
🛠️ 2. Dark Source – Where the Chaos Began
Dark Source is JoyToy’s original dystopian universe — a gritty, war-torn world where mercenaries, scavenger crews, and rogue factions battle for survival in decaying cities and lawless frontiers. This line stands out for its raw, industrial aesthetics, blending military realism with post-apocalyptic vibes.
🔍 Highlights:
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🪖 Military-style armor with heavy detailing
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🌍 Dystopian settings and battlefield themes
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🔧 Modular accessories and weathered equipment
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🧱 Great for dioramas and storytelling setups
🚀 3. Battle for the Stars – Order and Firepower Among the Stars
Battle for the Stars propels collectors into the heart of organized, high-tech interstellar conflict. This line showcases structured sci-fi factions equipped with state-of-the-art armor, advanced weaponry, and elite tactical gear. It’s JoyToy’s vision of militarized space forces—where discipline, strategy, and firepower define the battlefield
🔍 Highlights:
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🛰️ Iconic factions like Crimson Legion, Starhawk Marines
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🎯 Clean, futuristic design with consistent uniforms
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🤖 Includes supporting mechs, drones, and vehicles
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🧩 Ideal for army building and collecting by faction
⚡ 4. Strife – Where Rebellion Meets Street Style
Strife breaks the mold with urban-inspired designs, asymmetrical armor, and vibrant color palettes. It’s where sci-fi meets cyberpunk fashion.
🔍 Highlights:
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🕶️ Bold, rebellious aesthetics
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🎨 Unique color schemes and edgy armor
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📷 Perfect for dynamic posing and modern dioramas
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👟 Blends streetwear with futuristic combat design
🐢 5. TMNT – A Gritty Take on Childhood Icons
JoyToy’s reinterpretation of the Teenage Mutant Ninja Turtles delivers a grittier, more battle-hardened aesthetic—infused with realism and sculptural depth. Each turtle is reimagined with detailed armor, urban-warfare gear, and a sharper edge, all while staying true to their distinct personalities, fighting styles, and brotherly dynamic. It’s a bold fusion of nostalgia and modern craftsmanship, designed to resonate with longtime fans and serious collectors alike.
🔍 Highlights:
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🐢 Armored versions of Leonardo, Donatello, Raphael, and Michelangelo
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⚔️ Signature weapons, expressive sculpts
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🔩 Premium articulation and tactical gear redesign
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🕹️ Nostalgia meets modern realism
🎮 6. King of Fighters ’98 – Arcade Icons Reborn
JoyToy’s tribute to the legendary fighting game gives classic characters a fresh, collector-grade interpretation while keeping their original charm.
🔍 Highlights:
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🕹️ Fan-favorite fighters like Kyo, Iori, and Mai
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👊 Posed for action with signature move potential
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🎽 Faithful costume details and expressive faces
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🎁 Great for display, nostalgia, and game-themed setups
Which World Will You Choose?
JoyToy doesn’t just sell figures—it builds worlds. Whether you’re drawn to gritty realism, space combat, neon-lit rebels, or arcade legends, there’s a line that speaks to you. Each figure adds to the story—and every collector builds their own version of it.
✨ So… which JoyToy universe will you explore first?
👉 Discover them all at joytoyfigure.co.uk – the Distributor of JOYTOY in the UK.
